![]() In 2019, Black consumers accounted for almost 90 percent of the money spent on ethnic hair and beauty products, according to Nielsen. Heather Houston / Courtesy HBO Maxīlack women often face hurdles in the beauty industry, both in the lack of makeup products for those with darker skin tones and the lack of representation in who owns the companies. Fashion Fair cosmetics has been revived under the helm of two entrepreneurs,ĭesiree Rogers and Cheryl Mayberry McKissack. “I think there’s a great entrepreneurial message that sometimes things are not the way that they should be, or the ways that could be, and so we have to take it upon ourselves to make those changes,” McKissack told NBC News. The closing of numerous department stores where Fashion Fair sold its products also contributed to the company’s demise.Īfter discovering that Fashion Fair was headed toward bankruptcy court, Rogers and McKissack were granted ownership of the brand after winning a bid during an auction. ![]() After reaching the peak of its commercial success in 2003, the company declined due to its inability to keep up with the heightened demand and increasing competition from other brands that started carrying shades for Black women. The company became one of the first Black-owned international cosmetic lines and broke racial barriers in business by celebrating Black beauty.įashion Fair went out of business for more than two years before Rogers and McKissack purchased the brand in October 2019. Johnson, the founder of Jet and Ebony magazines - designed makeup specifically for women of darker skin tones who were often unable to find products to match their complexion. When beauty pioneer Eunice Johnson launched her cosmetics line Fashion Fair in 1973, she created a new space for Black women in the industry. Despite revolutionizing the beauty industry and becoming a household name for Black and brown women in the 1970s, the brand faced a rocky media landscape and encountered challenges from emerging competitors. It follows co-owners Desiree Rogers and Cheryl Mayberry McKissack on their path of acquiring the brand, the challenges they experienced along the way and the impact Fashion Fair is making in the Black community. ![]() “The Beauty of Blackness,” now available on HBO Max, follows the cross-generational journey of Fashion Fair, one of the first Black-owned makeup lines.
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